House of India, Safomasi
HOI- House of India- selects Indian designers and brands. Brands with a different tone of voice, identity and emotion. Each brand tells a story; based on orginin and using traditional handicrafts such as screenprinting, blockprinting, weaving, applique and quilting. Let us introduce Safomasi. Items: rugs, tapestry, bedspread kids, throws, cludge. Basic materials: wool & cotton. Safomasi is a reflection of Sarah’s background as an artist and illustrator and Maninder’s experience in fashion and production, they are inspired by both the everyday and the exotic. Their contemporary prints are the result of a mix of cultures and influences, observed and absorbed from their travels all over the world. Every single product is hand made and totally unique, and tells the story of a journey, through gorgeous colour combinations and a distinct illustrative style, with the aim of bringing joy and a small part of their colourful world into your home.