Woonaccessoires Stationery & Boeken Dutch Design
Anke van der Endt, a graduate of the Design Academy Eindhoven, established the Dutch brand Pip Studio in 2006. The company specialises in the design and development of lifestyle products.
The brand experience is based on Pip's own experiences. Each year's products revolve around a new event that has inspired Pip, which in turn serves as the theme for the collections. Pip is the alter ego of the brand's founder.
Pip appeals to a very large target group. Pip's niece, for example, uses a Pip school diary, while her grandma pours tea out of a Pip teapot and Pip herself sleeps in Pip pyjamas.
The success of Pip Studio is based on the studio's strong design sensibility, which also clearly appeals to an international audience.
The designs are characterised by rich and layered designs, with a recognisable colour palette. Detailing is as important as quality. A great deal of attention is also devoted to the finishing touches of the products.
Pip Studio products are now available in more than 40 countries at better department stores and a wonderful range of retailers.
All the professional partners with whom Pip Studio works for production, distribution, marketing and sales also contribute to the brand's success. New Edition Home is the exclusive licensee partner of Pip Studio for the categories tableware, kitchen- and table textiles, home textiles and –accessories.