2+3 February 2020

Les Jouets LIbres

Fair Trade Gadgets & Gifts Kids

www.theyellowpenguin.nl/les-jouets-libres/

ilanit@theyellowpenguin.nl

Via The Yellow Penguin
www.theyellowpenguin.nl/
ilanit@theyellowpenguin.nl

A new and original approach. Les Jouets Libres designs and produces in France, sustainable, healthy and creative games for children worldwide. Les Jouets Libres is building its educative thinking throughout values focused on kids development. A kid story. The story of Les Jouets Libres starts in a kid bedroom where a 5 years old boy asked to his dad : «Dad, could we make a marble game?». An adventure starts. From our first line RouleTaBille is born the company for kids Les Jouets Libres. Our concept : premium, eco-friendly and modern, our games are simply different because of the strong and appealing graphic identity which boost the wooden toy’s look. Kids can also take a part of the game and develop their creativeness. A strong commitment. We select carefully the materials according to high quality standards because children’s safety is a priority for us : Reach, EN71.1/2/3, wood and paper are from sustainably french forests, Imprim’Vert and OekoTex inks, GOTS cotton. Our choice to work with local SMEs reflects our commitment to support the local industry. From the first idea of a new product to final result, we design products with a zero-waste target. New experiences. We pay much attention to the graphic design of our games and we try to add a touch of humor and originality. We love design and like to think that somehow kids could play with «design». The games are packed in pouches made of organic cotton to facilitate movements. Thus, our games get the spirit of freedom we want to instill in our brand. With Les Jouets Libres, we promote the idea of being free with open-ended toys. We also wish to associate kids to social issues and, for exemple, we promote actions for sustainable forest with the french forest office.

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