Slow Pharmacy
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For Lee and Jeong (cofounders), a plant can be at the centre of everyone's life, influencing its race, attitudes and relationships. "This can replace a television set, for example, and determine how we spend our time after work, how we approach work and who we meet," said Lee.
It is in this philosophy that Lee and Jeong approach their work as a sort of prescribed regime requiring face-to-face consultations and close monitoring.