Kids of Scandinavia
Meubels Kids Scandinavisch
Why not involve the kid in the product by creating funny, cute but at the same time high quality interior products for kids? Products that would ”talk” to the kid and make them feel involved in the product. Based on this philosophy the company Kids of Scandinavia was created.
They wanted to involve the kid in the products, enabling the kid to start looking at the product in a different way. Could they maybe give the product a personality?
...and so the first product Miffy My Chair was born and more would follow...