Notabag is a young, award-winning German brand and represents the same-named product, which was introduced in December 2012 through the Kickstarter crowd-funding platform. Notabag is a smart combination of a bag and a backpack. With a single pull on the straps, it transforms itself from a sleek eco-friendly bag to an easy-to-carry backpack, making it one of your favorite accessories.
Inside of the bag is an attached pocket where you can keep your wallet or you keys. When the bag is not in use, it can be folded into that pocket, which becomes a hand-sized pouch and can be easily carried around. Each Notabag is entirely made out of a single material, without any additional features such as buttons or Velcro. It has a distinctive shape that allows it to transform itself seamlessly.