Following his passion for water sports, GOT BAG founder Benny decided to clean up the ocean by manufacturing backpacks with recycled plastic waste from the Western Pacific. With the iconic GOT BAG ROLLTOP the world’s first backpack made of ocean plastic was developed. By using recycled PET to produce yarn, GOT BAG has made the commitment to utilize a new eco-friendly alternative to conventional plastic. One metric ton of recycled PET saves 3.8 barrels of oil, 3,750 lb of water, and reduces the CO2 emission by 306,000 lb compared to the industry standard. So far, more than 100 tons of ocean plastic have been recycled to create GOT BAG products.