6-7 February 2022



About us

Magma London creates natural fragrance products that celebrate cultural history and timeless designs. The British brand was founded in 2017 by the African Kareem Rhouila from his background in music, journalism and photography. He combined this with the passion to create original handmade products from traditional heritage that appeal to the imagination and stimulate your senses. Each fragrance has a story that brings out the personality, character, charm and most importantly the authenticity of the people behind the fragrances.