2-3 February 2025

showUP College

Seven promising creative entrepreneurs to keep an eye on

A new feature at the trade show is the showUP College. This platform offers emerging design talent a unique opportunity to showcase their work to a professional audience. showUP College prepares entrepreneurs for successful participation in trade fairs.

Meet seven participants—some freshly graduated and starting out, others already further along with their brands. Participants learn about marketing, styling, and purchasing processes, culminating in a collective presentation at showUP. Discover these seven promising entrepreneurs and their products.

showUP College is a collaboration between studio mo man tai, curator and talent scout Wisse Trooster, and showUP.

Stand A.7