showUP College
Seven promising creative entrepreneurs to keep an eye on
A new feature at the trade show is the showUP College. This platform offers emerging design talent a unique opportunity to showcase their work to a professional audience. showUP College prepares entrepreneurs for successful participation in trade fairs.
Meet seven participants—some freshly graduated and starting out, others already further along with their brands. Participants learn about marketing, styling, and purchasing processes, culminating in a collective presentation at showUP. Discover these seven promising entrepreneurs and their products.
showUP College is a collaboration between studio mo man tai, curator and talent scout Wisse Trooster, and showUP.
Stand A.7

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DESIGNED BY HOXE
Carmen Hoxe focuses on the subtle beauty of light, color, and the small things in daily life. Her latest collection, "X _ The Warm Sun Collection," features handmade porcelain lamps that bring the warmth and colors of sunlight indoors.
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DOOIE MUS
Tjalle Niehof & Daniël Gravemaker create humorous gifts for people who already have everything. Their product "Dé Dooie Mus" is a puzzle made from sustainable MDF that transforms into an art object—a surprising and sustainable gift guaranteed to bring a smile.
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MINNEWORKS
With "DieKees," Minne Zeijdner offers a sustainable alternative to plastic plant pots, using discarded Dutch wool. Driven by a passion for sustainability, her work supports both the environment and the agricultural sector, ideal for those seeking eco-friendly solutions for their plants.
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PEPIJN DE GREEF
Pepijn De Greef transforms everyday objects with a playful twist. His product "CAN" reimagines the humble tin can into a colorful and artistic piece. This work stems from his fascination with reinterpreting familiar items and finding beauty in the ordinary.
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NOORD SEE LIGHTS
Mick Simmering and Juliëtte Mohamed of Noord see Lights create sustainable and customizable lighting. Their modular designs are 3D-printed with plant-based and recycled materials, making them a perfect addition for retailers valuing bespoke and eco-conscious products.
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STUDIO JESS IS MORE
Jessie Raijmakers of Studio Jess is more embraces the creative process. Her "Lino Prints" are unique hand-pressed designs inspired by nature, humor, and playfulness. These prints are perfect for concept stores and gift shops seeking distinctive handmade artwork.
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SAUDADE COLLECTIVE
Valerie Touw of Saudade Collective embodies craftsmanship and authenticity. Her GLACE collection fuses functionality with unique design. Long glass handles lead to softly rounded spoons, creating handmade serving utensils that add color to any dish.
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