showUP college - information
INTRODUCTION
Are you a starting entrepreneur and/or young designer and do you want to learn how to successfully market and offer your products to retailers? The step from designing and presenting at (graduation) exhibitions and design events to successfully presenting and exhibiting at trade shows is a big one.
There is a lot involved in being well prepared to present your work at a trade fair. How do you set the price of your product? How do you communicate your presence at a trade show?How does it work with purchase orders? What is the power of exhibiting freqently in a trade fair?
showUP, design scout Wisse Trooster and design studio mo man tai have joined forces in showUP college!
CLICK HERE for the Class of 25
By participating in the showUP college you will be prepared to successfully market your product.Together with invited experts from the field, we prepare you to participate in trade fairs.
In Masterclasses you will learn, among other things, which products and which price range are attractive for retailers to purchase and what role packaging plays. Experienced buyers will also explain how they assess new labels and collections. The participants then have six months to add a product to their collection that meets these criteria.
The college is divided into 2 terms. In each term you will follow an on-site masterclass led by experts and there will be a feedback session via a video call. Each term ends with a collective presentation at showUP.
After completing the course, you will be able to successfully manage the sales of your product or collection.
PROGRAM
TERM 1
31 August 2025 - Kickoff at showUP in SugarFactory
October 2025 - Masterclass 1
December 2025 - Feedback session, preparing first collective participation.
1-2 February 2026 - collective participation at showUP in Expo Greater Amsterdam.
TERM 2
March 2026 - Masterclass 2
June 2026 - Feedback, reflection and preparing second participation.
September 2026 - collective participation at showUP
APPLICATION
showUP College is looking for eight starters who have completed a design course, have been working independently for a maximum of 5 years and who would like to enter the B2B market.
Are you interested in participating in showUP College, please apply via the link below before july 31-st.
After application, we will send you more information about the selection procedure and what information we need from you for this. In addition to the quality of your work, we also look at how the work of the participants combines in the collective presentation.
If you would like to know more or have questions about the program, please email [email protected].