4+5 februari 2018

Exhibiting at showUP

Quality is key

showUP has quickly become the ultimate Dutch trade show for home and gift. The striking design of the fair and the characteristic location are the basis of success.

But the most important part of showUP's success is quality of the exhibitors, best described as contemporary modern and design driven. These factors make showUP an inspiring, creative and innovative event.

We aim for a well-balanced exhibition field with a good representation of branches and styles. In addition, the quality of the brands and products is important. All registrations are therefore carefully monitired. That's how we keep showUP fun and inspiring.

 

 

segments

The following segments are represented at showUP:

     •  home deco  •  lighting  •  kids
     •  cooking & tableware  •  well-being  •  gifts & gadgets
     •  stationery  •  lifestyle  •  books

For each product group a maximum number of exhibitors is set. The focus lies on living, cooking & tableware, gifts & gadgets and kids.

The various product groups are mixed on the floorplan. There are no "sections" where segments are grouped. This makes the entire event interesting for all visitors.

Exhibitors from the kids segment however are grouped together, this special is called growUP and consists of 30-40 participants.

VISITOR PROFILE

The last edition of showUP was visited by 5.000 professionals. 80% of them have a store, ranging from a small gift boutique in the countryside, a trendy concept store in the city, to a webshop, department store or museum shop. On top of that another 700 stylists, press relations and bloggers visit showUP. 

country

type of company

type of store

82%  NL
10%  BE
  3%  GER
  2%  UK
  3%  rest


 

63%  shop
19%  webshop
  8%  stylist
  5%  press/media
  5%  various


 

32%  home deco store
23%  concept store
17%  gift shop
  8%  kids store
  6%  bookshop
  6%  flower shop
  4%  department store
  4%  museum shop

Application

The interest in participating in showUP is big. Exhisting exhibitors will have priority when registering. New participant requests are reviewed by segment, product and style.

If you wish to receive information about future editions of showUP, you can fill out this form. 

You will receive a message from us with information about the edition of 4+5 february 2018.