4-5 February 2024

Exhibiting at showUP

quality is key

showUP has quickly become the ultimate Dutch trade show for home and gift. The striking design of the fair and the characteristic location are the basis of success.

But the most important part of showUP's success is quality of the exhibitors, best described as contemporary modern and design driven. These factors make showUP an inspiring, creative and innovative event.

We aim for a well-balanced exhibition with a good representation of branches and styles. In addition, the quality of the brands and products is important. All registrations are therefore carefully monitired. That's how we keep showUP fun and inspiring.


The following segments are represented at showUP:

     •  home deco  •  lighting  •  kids
     •  cooking & tableware  •  well-being  •  gifts & gadgets
     •  stationery  •  lifestyle  •  books

For each product group a maximum number of exhibitors is set. The focus lies on living, cooking & tableware, gifts & gadgets and kids.

The various product groups are mixed on the floorplan. There are no "sections" where segments are grouped. This makes the entire event interesting for all visitors.

Exhibitors from the kids segment however are grouped together, this special is called growUP and consists of 30-40 participants.

visitor profile

The last edition of showUP was visited by thousands of professionals.The quality of the visitors was high, especially the visitors for whom showUP is an important buying moment were present. 80% has a shop, varying from a small gift shop in the region, an innovative concept store or a webshop, to a department store or museum shop.

Also interesting is the fact that 250 press relations, influencers and bloggers visit showUP. 

The share of foreign visitors is increasing strongly in recent editions. Belgium and the border region with Germany stand out, but also in other European countries showUP is becoming well known to retailers.


The interest among companies, designers and brands to exhibit at showUP is big. Exhisting exhibitors will have priority when registering. New participant requests are reviewed by segment, product and style.

If you wish to receive information about future editions of showUP, you can fill out the form REQUEST INFORMATION. You will receive a message from us with information about the edition of 1-2 September 2024.