growUP is a nice selection of Kids brands and products. It has become a well appreciated part of the event. Just like on the rest of the exhibition floor you will find well know names next to new exhibitors and upcoming labels. Think Brikkon, Lässig, International Bon Ton Toys, Mr Maria, Dam en Little Indians.
growUP is not only interesting for the Kids and babystores, but also for concept stores and gift shops that are looking for gift items for babies and kids.