Participating in showUP is possible for designers, manufacturers and agents of contemporary home accessories. 

The following segments are represented at showUP:

  • living
  • cooking
  • well being
  • gifts & gadgets
  • kids
  • stationary
  • lifestyle 

showUP aims mainly for the segments home, design gift items and kids. 

showUP attracts a diverse audience, both the smaller shops form the country, and the hip concept stores from the city come to this event. 80% of them have a store, in the chart you can see what sort of store. 400 stylists, pressrelations and bloggers also visited showUP.

The last edition of showUP counted 300 exhibitors, 10% more than the previous edition. Visitor numbers rose to 5.000. These numbers are great, and we are proud of them but they are not our main priority. 

showUP primarily wants to be the quality platform for the industry by staying innovative and creative and by keeping the quality high. The field of exhibitors is carefully curated.

To make sure that showUP is an interesting and inspiring event for visitors, we embedded the design of the standunits in the show concept. Participation is possible in standunits of 12 m2 and 18 m2. Units consist of a back wall and a table, no side walls.
This creates a fresh and inviting Look and Feel. There is a special section with presentation crates for upcoming talent and starting brands called startUP@showUP . 

Are you interested in participating in the august edition? Click here for more information about participation or contact us straightaway.